Adidas Battle Pack

I worked on the Adidas Battle Pack in the build up to the 2014 World cup in Brazil. We travelled all over Europe to get the images we needed with all the star players.

You will notice from the shot that we went for very dynamic imagery in the poses. We achieved this by shooting from a lower angle to make the limbs of the player look longer and more distorted. This gave the feel that the viewer was almost part of the action.

I asked most of the players to jump onto a crash mat for this one and imagine that the ball was right in front of the camera.

ClientAdidasYearSpring 2014