Football Needs Creators

Football Needs Creators starred Paul Pogba as the new man of the moment. Re-joining Manchester United for a record-breaking fee as one of the world’s big-name players. Adidas chose to feature him for their campaign. The advert follows his rise from a young skilled footballer through to the star of today.

First of all, we did castings across Europe to find the right talent for the roles. Two of our Select Sports Artists youngsters were selected to play the roles of the young Pogba.

I worked closely with my assistant Marc Cumberbatch to bring the football action to life. We rehearsed with the young players while also with the 22 background footballers for the ‘epic’ final scene, with Pogba back at the ‘Theatre of Dreams’.

His elegance and physical prowess in bringing the ball out of the air was especially relevant. We shot from a side angle looking up at him in flight- slow motion. Shooting like this means every detail can be seen so it is imperative, from my perspective, that everyone in the shot is fully focussed and performing as they would in a top match.

I wanted to give Paul the freedom to express himself which I know that he likes. We did this for the moves to beat the opposition players in addition to practicing a few variations which the director, Stacy, then just had to figure out (with his DOP) how to best capture the action.

ClientAdidasYearSummer 2016