Before the 2010 World cup in South Africa, I did a number of shoots in Africa.

This is one of my favourite of all the shoots I have worked on. I love the story, and the tagline “There is a drop of greatness in every man”.

Despite being from a huge Irish family, I have to admit that I’m not a Guinness drinker! However, I do love their commercials. Greg was a brilliant director to work with. The guys we chose worked hard to deliver the moves we had drawn up for them.

I spent time rehearsing with all of the guys. We developed at least one eye-catching move for each of the locations.

Some of them are ‘old school’ moves but when they are performed well, they still look great. I love the element of surprise at the end when Carlos, who played the part of the cab driver, goes into his mini freestyle routine.

ClientGuinnessYearAutumn 2009