The 5 Star Uber Skills with Indi Cowie: Accuracy

 

Client

Uber

Year

Spring 2019

Uber’s campaign, featuring U.S. freestyle footballer Indi Cowie, required high-precision football choreography for a series of stunts. One of the main challenges was choreographing Indi’s ability to hit a gong in a moving car window—a tricky shot that required multiple adjustments to get right.

By working closely with the director and maintaining focus on the practical stunts rather than relying on CGI, Mike ensured the final footage was exciting and authentic, aligning with the brand’s focus on real-world action.

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