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Adidas’ 100% Unfair Predator campaign marked a special project for Mike Delaney. With football icons David Beckham and Paul Pogba fronting the ad, Mike was tasked with choreographing football sequences that showcased both the players’ unique talents and the revolutionary Predator boot. The campaign, designed by the ad agency TBWA, had a dynamic and creative concept, which Mike was excited to bring to life.
Meeting director Daniel Warwick at a shoot location in Richmond, Mike knew immediately that it would be a smooth collaboration. Beckham, as a seasoned Predator icon, completed his scenes effortlessly, demonstrating his classic finesse on the ball. Pogba, on the other hand, worked with Mike to fine-tune his signature free-kick for the ad, showcasing the swerve and power the new boot could deliver.
Pogba’s double, Josh, a member of Select Sports Artists, was tasked with executing the challenging swerve shot on set, under the watchful eyes of Pogba and the entire team. When Josh nailed the shot, striking the ball into the corner with perfect precision, the energy on set was electric. The shoot also brought back familiar faces for Mike—he had choreographed his first Predator ad with Beckham over 20 years earlier.
The result was a visually striking campaign that highlighted the talents of the stars while allowing the Predator boot to take centre stage, blending football artistry with the technical innovation of Adidas.
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