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The brief for Adidas’ Create the Answer campaign was simple: push the boundaries of creativity while delivering incredible football action. Mike Delaney was trusted with this ambitious project, which felt like choreographing three shoots in one.
Mike faced a series of challenges, from key assets being unavailable for rehearsals to the complexity of the dance choreography. Working alongside renowned choreographer Kendrick Sandy and his dance team, they overcame these hurdles with creative solutions, ensuring every moment was polished for the big finale.
It was an incredible experience working with the 72andSunny team and Iconoclast to bring this massive campaign to life, showcasing Adidas’ innovative spirit. Mike delivered football choreography that complemented the artistry, and the result captured the essence of both creativity and footballing excellence.
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