Adidas Creating Chaos

Adidas’ Creating Chaos campaign broke the mold of traditional football advertising by merging freestyle football with freestyle biking in a vibrant, cage-fight-inspired setting. Mike Delaney was thrilled by the challenge of crafting this unique concept, collaborating with the Paris-based S3 Society freestylers and Belgian freestyle bikers to deliver a high-energy spectacle.

The project was not without its hurdles, as torrential rain on rehearsal day posed significant challenges. Mike and the team had to pump water out of the location to ensure the performers could safely showcase their skills. Despite the adverse weather conditions, the athletes demonstrated their professionalism, refusing to let the elements affect their performance.

In the spirit of chaos and competition, Mike sought creative ways for the two teams to engage in their “battle.” One standout moment involved freestyler Lisa Zimouche, who was surrounded by bikers as she executed a stunning flick to steal the ball from one of them, perfectly embodying the essence of the campaign.

The final edit successfully captured the brief of “creative chaos and control,” showcasing the impressive skills of all the performers and the dynamic interaction between football and biking. Mike was proud of the end result, which vividly conveyed the energy and excitement of this innovative campaign.