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For Hisense’s viral campaign, Mike Delaney brought a nostalgic and playful twist to football choreography by creating a light-hearted scene in which football stars Deco and Bernardo Silva juggled oranges and other items in a kitchen setting. Drawing inspiration from his own childhood experiences of informal kickabout games, Mike felt right at home choreographing this fun-filled sequence.
Despite the informal nature of the setting, Mike’s choreography infused the ad with skill and precision, elevating the action to make it both entertaining and memorable. Deco, with his natural flair for juggling, seamlessly showcased his impressive skills, while Bernardo Silva, who initially underestimated his ability to juggle the smaller items, surprised everyone with his remarkable control and finesse.
In preparation for the shoot, Mike dedicated time to practicing with each player individually, ensuring they felt comfortable with the choreography and the scripted action. This attention to detail helped create a relaxed atmosphere, allowing both athletes to shine in front of the camera.
An interesting aspect of the shoot was that Deco and Silva never shared the space at the same time. Instead, clever directing from Luke Brookner and the use of skilled body doubles from Select Sports Artists helped seamlessly blend their performances. This collaborative effort ensured that the final product was both cohesive and engaging.
The result was a delightful and entertaining campaign that resonated with viewers, encouraging them to embrace the fun of football—even in their kitchens! As a fun call to action, Mike jokingly encouraged fans to grab a Hisense fridge and TV, setting the stage for their own playful kickabout at home.
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