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The Adidas Football Needs Creators campaign starred Paul Pogba, highlighting his rise from a young talent to a global football icon following his record-breaking return to Manchester United. Mike Delaney was responsible for casting and choreographing the football action, which brought Pogba’s journey to life in a visually striking way.
The project started with casting across Europe to find the right talent to play the young Pogba, with two young talents from Select Sports Artists chosen for the role. Mike worked closely with these young players and a team of 22 background footballers to rehearse the pivotal final scene, filmed at Manchester United’s stadium, Old Trafford, also known as the ‘Theatre of Dreams.’
Pogba’s signature style—his elegance in control and his powerful physical presence—were key elements Mike wanted to capture. In one iconic slow-motion shot, Pogba’s grace in bringing the ball out of the air was showcased, filmed from a side angle to highlight every detail. Mike ensured that all background players performed as though in a top match to maintain the authenticity of the action.
Mike also gave Pogba freedom to express his creativity on the ball, something the player relishes. Working with director Stacy and the Director of Photography (DOP), they designed football movements that were dynamic yet true to Pogba’s unique playing style. The result was a memorable ad that resonated with fans and showcased Pogba’s incredible skill both on and off the pitch.
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