Adidas Fast or Fail featuring Messi

Adidas’ Fast or Fail campaign starred Lionel Messi and required football choreography that highlighted his speed and agility. Mike worked closely with Messi to create a fast-paced, dynamic sequence that featured his explosive runs and skilful ball control.

With a long studio space and carefully placed obstacles, Mike choreographed Messi’s movements to maximise the impact of the ad. His ability to communicate in the “language of football” made for a smooth collaboration, resulting in a visually striking campaign that showcased Messi at his best.