Pepsi’s Volley 360

 

Client

Pepsi

Year

Summer 2016

Pepsi’s Volley 360 campaign posed a unique challenge: choreographing perfect volleys from all angles, while working with a 360° camera. Mike sourced top-tier football talent through Select Sports Artists, blending freestylers, professional players, gymnasts, and acrobats to execute the complex football choreography.

The precise nature of the 360° filming meant that every volley needed to be perfect. Through meticulous practice and preparation, Mike ensured the team delivered flawless football action. The result was a high-energy ad showcasing skill, athleticism, and precision.

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